Ethnic Trends - Consumer Power

Ethnic Buying Power

Black Buying Power – 545 billion dollars
(Greater than the GDP of over 150 countries)

American Indian Buying Power – 26 billion dollars (Greater than the GDP of over 70 countries)

Asian American Buying Power – 244 billion dollars (Greater than the GDP of over 150 countries)

Hispanic Buying Power – 460 billion dollars
(Greater than the GDP of over 150 countries)

What does Ethnic Buying Power Mean?

An engine of growth for a local economy in a small town where ethnic consumers spend on food, clothing, gas, houses, cars etc
An untapped market for mainstream firms who need to grow their sales
An opportunity for new partnerships between ethnic communities and other communities