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Ethnic Buying Power


Black Buying Power – 545 billion dollars
(Greater than the GDP of over 150 countries)

American Indian Buying Power – 26 billion dollars (Greater than the GDP of over 70 countries)

Asian American Buying Power – 244 billion dollars (Greater than the GDP of over 150 countries)

Hispanic Buying Power – 460 billion dollars
(Greater than the GDP of over 150 countries)

 

What does Ethnic Buying Power Mean?

  • An engine of growth for a local economy in a small town where ethnic consumers spend on food, clothing, gas, houses, cars etc
  • An untapped market for mainstream firms who need to grow their sales
  • An opportunity for new partnerships between ethnic communities and other communities

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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